Emma has 20 years of experience as an academic and a health communication researcher. She is passionate with the role communication to nurture positive health behaviours and strongly believes in the importance of health literacy to empower society in making informed health decisions. She is currently researching communication behaviours related to obesity, nutrition, COVID-19 and Knowlesi Malaria in Malaysia, where she works closely with UNICEF and The Ministry of Health to design effective behavior interventions. She was also a research consultant for the World Health Organisation where she led the development of a health literacy framework for Malaysia and is involved in the development of the National Health Literacy Policy. Emma was also a global UNICEF Think Tank member on Social Behaviour Change and Community Engagement. Emma led numerous research grants in the past including international grants from the WHO, UNICEF Malaysia and the Ministry of Higher Education LRGS Grant. She holds administrative position as the Deputy Dean (Research and Innovation) at the Faculty of Social Sciences and Humanities and the Director at UKM x UNICEF Communication For Development Centre in Health, also known as HEALTHCOMM. Emma keeps an active lifestyle where she enjoys jumprope, road running, trail running and mountain hiking in her spare time. She is a social media influencer in health, particularly in jumprope (IG: emma.jumprope). You may reach her at: [email protected]